Affiliate Marketing Manager

About the role...

•    Responsible for developing and driving an end-to-end affiliate marketing program strategy.
•    Responsible for identifying, connecting to, and fostering relationships with new prospective affiliate partners across the US with leads for renters, auto, and/or homeowner's insurance. 
•    Owns the P&L for company’s brand affiliate channel and is accountable for affiliate program performance and profitability.
•    Marketing: Identifies new lead opportunities, works with marketing team to develop creative campaigns, monitors campaign performance, and manages expenses within allocated budget and ROI targets.
•    Customer-Service: Cultivates and maintains trusted relationships with existing and prospective affiliate partners.
•    Lifecycle Management: Owns the full affiliate partner lifecycle, including identification, engagement, onboarding, day-to-day account management, performance optimization, issue resolution, and invoicing/payment reconciliation.
•    Cross-Functional Collaboration: Work with Marketing, Product, UX/CX, and Technical Teams to enhance product offerings, drive operational efficiency, analyze performance marketing, and optimize platform functionality.
•    Market Expertise: Serve as a subject matter expert in affiliate marketing and provide ongoing updates on industry trends and channel performance to senior leadership.
•    Data & Analytics: Regularly monitor trends in the data and provide actionable performance feedback and insights to internal and external stakeholders via regular data-driven reports.
•    Performance Goals: Drive increased revenue and meet assigned growth, revenue, and expense goals.

Physical actions...

• Job is performed in-person at a Farmers office or virtually at an approved alternative work location.
• The physical work environment is indoors and climate-controlled with adequate lighting and ventilation.
• Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions.
• Frequently sits for prolonged periods of time, up to a full shift.
• Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces.
• Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance.
• Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties.
• Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees.
• Possesses clear vision, with or without correction, to visually read and verify information.
• Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects.
• Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace.
• Jobs in this category require rare, if any, travel.
• Requires occasional travel to industry conferences and local marketing events hosted by affiliate partners and associations

Education needed...

• High School Diploma or equivalent High school diploma or equivalent required.
• Bachelor’s degree preferred in business, marketing communications or finance. 

Experience Requirements

•    Requires 3+ years’ experience in affiliate marketing, partnership management, or similar role.
•    Strong understanding of performance marketing, lead generation, and marketing analytics.
•    Experience preferred in P&C insurance (renters, auto, homeowners).

Technical skills needed...

•    Platform Knowledge (required): Tune, Hubspot
•    Platform Knowledge (preferred): MixPanel, Sigma, Shortcut
•    Proficiency in Excel (vlookup, pivot tables, data analysis) and PowerPoint (internal and external reporting/presentations)

Special Skill Requirement

•    Strong verbal and written communication skills.
•    Attention to detail, commitment to high-quality work.
•    Team player who excels in a collaborative environment. 
•    Goal-oriented with a positive can-do attitude.
•    Takes ownership and is accountable for assigned goals.
•    Strong relationship building and influencing without authority skills.
•    Demonstrated ability to secure 'buy-in' and convince others regarding best approach.