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Business Insurance Sales Director

31069

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) - depending on candidate location.

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary:

Drive Growth. Deliver Impact. Lead with Purpose. 

 

As the Business Insurance Sales Director, you will lead commercial sales strategy and execution across a defined zone. You’ll be accountable for revenue growth, market penetration, and agent development—ensuring our field force is equipped, aligned, and motivated to win.

About the role:

  • Plans, directs, develops, and coordinates all sales related activities to accomplish revenue goals and market penetration for the assigned zone.
  • Also responsible for the attainment of overall department objectives.
  • Acts as the agent advocate for recommending appropriate new products, services and field initiatives.
  • Coordinates field facing activities, programs and promotions and works with all appropriate personnel to ensure business unit needs and desired objectives are meet.
  • Driving sales and profit execution within an assigned geographic territory through coordinated strategic alignments.

What you'll own:

  • Strategic Leadership: Design and execute short-, mid-, and long-term sales strategies that drive commercial growth.
  • Performance Management: Set clear objectives, track progress, and adjust plans to exceed targets.
  • Agent Development: Partner with District Managers to deploy segmentation strategies and build high-performing agency teams.
  • Market Expansion: Identify and activate target markets through training, promotions, and sales enablement.
  • Cross-Functional Collaboration: Align with marketing, training, and product teams to deliver impactful field initiatives.
  • Communication & Influence: Ensure consistent, clear messaging across all levels—from executive leadership to field agents.
  • Innovation & Agility: Leverage data, technology, and agile processes to optimize sales effectiveness and uncover new opportunities.
  • Performs other duties as assigned.

What you'll bring:

• Proven success in sales leadership (7–10 years), preferably in insurance or a comparable industry.

• Commercial insurance experience (1–3 years preferred).

• Strong communication, influence, and relationship-building skills.

• A growth mindset with a bias for action and accountability.

Education needed:

Bachelor's degree required. Attainment of or actively pursuing a major insurance designation preferred.

Special skills needed:

  • Strong verbal and written communication skills.
  • Demonstrated ability to secure 'buy-in' and convince others regarding best approach.
  • Goal oriented team player with a positive attitude.
  • Excellent time management skills.
  • Strong relationship building.

Physical actions:

  • Sits or stands for extended periods of time, up to a full work shift.
  • Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping.
  • Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance.
  • Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction.
  • Visually verifies and reads information.
  • Visually locates material, resources and other objects.
  • Ability to operate a computer for extended periods of time, up to a full work shift.
  • Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Physical environment:

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $134,320 - $214,390
    o CO Only: $126,240 - $184,690 
    o HI/IL/MN/VT Only: $126,240 - $197,780
    o MA Only: $126,240 - $197,780 
  • o MD Only: $126,240 - $197,780
    o DC/NJ/NY/OH Only: $126,240 - $214,390 
             o Albany County, NY/Cleveland, OH: $134,320 - $184,690 
    o WA Only:  $126,240 - $224,750 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): US - CA, US - CO, US - ID, US - NV, US - OR, US - UT, US - WA

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

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