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Marketing Consultant - IA Distribution

34927

We are Farmers – where ambition meets opportunity.

 

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

 

Join an award-winning,  equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

 

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This role manages creative business to consumer acquisition content, including websites, direct mail, email and social media. Continuously optimizes and improves the customer experience. Creates content using data-driven insights for consumer acquisition.

Essential Job Functions

Creates business to consumer content from conception to completion. Liaises between stakeholders to synthesize product information and develop creative content. Develops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectations. Leverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tactics. Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy. Develops test and learn creative ideas designed to improve response rates or reduce cost, and enhance client experiences. Manages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the market. Analyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and email. Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets. Lead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channels. Stay abreast of current direct mail, digital marketing and content best practices. Provides recommendations to stakeholders and incorporates best practices into marketing initiatives. Monitors competitor insights on a regular basis. Creates unique account-specific assets that deliver tailored messaging to specific audiences.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

High School Diploma or Equivalent required. Bachelors Degree preferred.

Experience Requirements

5 years experience in business to consumer marketing required. 3 years experience in creating digital content and/or direct mail products required.

Special Skill Requirement

Additional Qualification

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $70,304 - $110,000
    o CO Only: $60,750 - $95,150 
    o HI/IL/MN/VT Only: $60,750 - $101,750
    o MA Only: $60,750 - $101,750 
  • o MD Only: $60,750 - $101,750
    o DC/NJ/NY/OH Only: $62,353 - $110,000 
             o Albany County, NY/Cleveland, OH: $64,875 - $95,150 
    o WA Only:  $80,168 - $115,625 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): US - MI - Caledonia, R_US - United States, US - AZ

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com


Nearest Major Market: Grand Rapids

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