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Director, Strategic Public Relations

27955

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: On-site ( #LI-Onsite ), Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This role will be responsible for creating and implementing an external media strategy that elevates the Farmers brand and highlights our value proposition for all stakeholder audiences, including agents, customers, and employees. This role will initiate communication campaigns to build brand awareness and reputation, identify emerging trends, develop preventative measures, and maintain strong media relationships to consistently promote a favorable public perception. Additionally, this role oversees the external communications function, sets strategy and priorities for the team, and ensures the execution of business plans to achieve desired outcomes.

Essential Job Functions

  • Continuously monitors industry trends, current events, and potential risks to identify opportunities for proactive communication and mitigate potential crises.
  • Stays ahead of the curve by recognizing new communication channels and opportunities to leverage them for positive brand exposure.
  • Initiates strategic communication campaigns by actively developing compelling content and press releases to generate positive media coverage.
  • Develops clear, consistent messaging that resonates with target audiences across various communication platforms.
  • Cultivates strong relationships with journalists, influencers, and key stakeholders to secure favorable media placements, positive press coverage, and build trust.
  • Utilizes analytics and insights to measure the effectiveness of PR campaigns and adjust strategies accordingly.
  • Aligned with organizational goals and strategies, including proactive messaging, media outreach, and social media campaigns.
  • Advises senior leadership on public communication strategies and prepares them for media interviews.
  • Partners with marketing, distribution, and other departments to ensure aligned messaging and coordinated efforts.

Education Requirements

  • Bachelors degree in journalism, communications, business, marketing or related field preferred.

Experience Requirements

  • Minimum 7-10 years experience in public relations, media strategy, or a related role, with a proven track record of success.
  • Agency experience preferred.
  • Experience directly and indirectly leading a cross-functional team.
  • Working knowledge and understanding of how insurance and risk-based entities function is required.
  • Ability to exercise good judgment on balancing aggressiveness and sensitivity with regard to media relations.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $173,440 - $276,320
    o CO Only: $162,640 - $238,480 
    o HI/IL/MN/VT Only: $162,640 - $255,090
    o MA Only: $162,640 - $255,090 
  • o MD Only: $162,640 - $255,090
    o NY/DC/Jersey City Only: $162,640 - $276,320 
             o Albany County: $173,440 - $238,480 
    o WA Only:  $162,640 - $289,875 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

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