Director of Growth Strategy Auto

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Description 

Are you passionate about using critical thinking and analytical skill to drive growth?  Join our team and help build and scale the engine behind our Personal Lines Auto growth.  As Director of Direct Growth, you’ll be the leader responsible for Farmers Auto and Bristol West sales through direct channels (call center and online).  You will set the vision and turn strategy into outcomes while coordinating cross-functional execution to move the numbers that matter. 

You will lead a team working to drive the online sales strategy and lead nurturing and  remarketing programs while partnering cross functionally with the call center, media, technology, data, analytics and product organizations to influence and drive outcomes.  You will bring teams together aligning on clear strategy, priorities, and measurable results. The role reports to the Head of Direct Business.

The ideal candidate possesses strong business acumen, advanced analytical capabilities, demonstrates critical-thinking skills and strategic problem-solving.  They thrive in both collaborative & independent work environments, driving high impact projects focused on our continued path towards profitable growth for the direct channel.

• Responsible for leading and managing  sales growth in direct distribution (online and call center) audience.  Develops and executes strategic business plans,  initiatives and marketing  to generate  gross written premium, new business, and profit targets. Leads a team to build, manage and execute on growth initiatives. 
• Lead cross-functional execution with marketing/media, product, data, technology, analytics utilizing ruthless prioritization to deliver initiatives that move conversion, retention, and engagement.

• Authorizes business decisions on marketing investments and value of initiatives to achieve growth.  Recommends the amount and management of the ad budget, including prioritizing and coordinating end-to-end marketing campaigns for key company initiatives. Aligns with product  understand biggest areas of potential growth due to price, competitiveness, and profitability.
• Drives experimentation through A/B and multivariate testing, personalization at scale, and performance-based optimization.

• Optimize the entire digital journey—from discovery to purchase and beyond—so every touchpoint is frictionless, high-converting, and loyalty-building.

• Manages the execution of sales, communication, and cross-sell, up sell initiatives across the business in close coordination with business units.
• Team identifies, supports and drives sales campaigns and product launches.
• Drives sales analytics research and embeds best practices.
• Manages distribution research programs that are conducted to track competitive performance.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
  o CA Only: $152,880 - $243,540
  o CO Only: $143,360 - $210,210 
  o  HI/IL/MN/VT Only: $143,360 - $224,840
  o MA Only: $143,360 - $224,840 
• o MD Only: $143,360 - $224,840
  o DC/NJ/NY/OH Only: $143,360 - $243,540 
           o Albany County, NY/Cleveland, OH: $152,880 - $210,210 
  o WA Only:  $143,360 - $255,500 
• Bonus Opportunity (based on Company and Individual Performance)
• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance
• For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

Job Location(s): R_US - United States

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com