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Director of Marketing Strategy & Performance

33618

We are Farmers – where ambition meets opportunity.

 

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

 

Join an award-winning,  equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

 

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Director of Marketing Strategy & Performance will play a critical role in advancing Farmers Insurance’s marketing effectiveness and investment optimization capabilities. This leader will apply a rigorous, analytics‑driven approach to guide media investment decisions that support growth, improve marketing efficiency, and strengthen long‑term brand value.In partnership with Analytics, Finance, and Media teams, this role will translate marketing mix model outputs, incrementality testing, and attribution results into actionable strategies that inform channel planning, allocation decisions, and performance management. The ideal candidate combines strong analytical fluency with strategic thinking, stakeholder leadership, and the ability to activate insights across the organization.

Essential Job Functions

Marketing Strategy & Investment Optimization

  • Lead the development of integrated brand and performance marketing strategies aligned to enterprise priorities and business objectives.Utilize marketing mix modeling (MMM), incrementality testing, and attribution insights to recommend channel allocations, optimize investment mix, and forecast impact.Co-lead media incrementality test learning agenda.

Insight Activation & Cross‑Functional Partnership

  • Collaborate closely with Analytics and Finance to interpret model outputs, quantify marketing impact, and support enterprise forecasting and planning.Translate complex analytical findings into clear, actionable investment guidance for leadership and cross‑channel teams.Partner with agency and internal media teams to drive ongoing optimization and ensure alignment to performance goals.

Organizational Leadership & Change Management

  • Champion measurement‑driven decision‑making across the marketing organization.Lead change management efforts that integrate test‑and‑learn, MMM insights, and structured performance evaluation into annual planning processes.Manage senior‑level stakeholder communication, including presenting recommendations and influencing investment decisions.

Education Requirements

Bachelor's degree in related field required.

Experience Requirements

  • 5+ years of experience in marketing, media strategy, analytics, or business consulting.
  • 3–5 years of leadership experience influencing outcomes through product, project, vendor, or team leadership (direct reports not required).
  • Proven experience leveraging MMM scenarios, and incrementality test results to optimize media strategy and drive performance.
  • Demonstrated analytical competency with the ability to perform basic analysis using Excel, Power BI, or related tools.
  • Experience managing agency partners and influencing cross‑functional stakeholders at multiple levels.
  • General understanding of marketing channels throughout the full funnel, preferably with experience with both national and local marketing.

Leadership Competencies

  • Excellent communication and storytelling skills, with the ability to simplify complex analytics for executive audiences.
  • Problem‑solving mindset with a structured approach to insight generation.
  • High degree of initiative, ownership, and comfort navigating organizational complexity.
  • Demonstrated ability to drive adoption of new processes and influence without direct authority.

Technical & Analytical Expertise

  • Strong understanding of:
    • Marketing mix modeling (MMM)
    • Geo‑experiments and lift studies
    • Controlled holdout tests
    • LTV, ROI, and financial impact analysis
  • Ability to interpret insights at national, regional, and ZIP‑code levels and balance demand generation with operational realities.

Physical Actions

This role, whether performed virtually or in an office setting, will include normal and customary distractions, noise, and interruptions. Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (example others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $129,075 - $219,780
    o CO Only: $121,350 - $189,310 
    o HI/IL/MN/VT Only: $121,350 - $202,730
    o MA Only: $121,350 - $202,730 
  • o MD Only: $121,350 - $202,730
    o DC/NJ/NY/OH Only: $121,350 - $219,780 
             o Albany County, NY/Cleveland, OH: $129,075 - $189,310 
    o WA Only:  $121,350 - $230,375 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

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