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Go To Market Best Practices Manager

32347

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Why We Are Adding This Role

We continue to accelerate and re-shape how we go to market in the IA channel. We need to bring initiatives to the market quickly, clearly, and consistently across regions. This position will co-lead or lead large, visible projects, co‑define our go‑to‑market processes (current and future) and be a driving force across the larger BPT alongside TMs, SFIA (salesforce), L&D, ACM (Agency Contract Management) and others. The mandate: Partner with us to move key initiatives forward and create standard work that can be implemented countrywide through strong collaboration and crisp execution.

Where You'll Make an Impact

  • Actively participate, lead or manage large cross‑functional projects that improve how we launch and scale initiatives (examples: appointment processes, product/experience relaunches, standard reporting, incentive rollouts).
    • Go‑to‑market process design: Partner with me to document and refine “how we go to market” from intake through rollout and long-term sustainment.
    • Countrywide standard work: Translate pilots and best practices into clear, repeatable playbooks that teams can adopt without ambiguity.
    • Stakeholder communication: Plan and partner with Marketing/Comms to deliver concise comms that keep leaders and field teams aligned; route updates through the right channels at the right time.
    • Data & reporting: Partner with our data team to build simple, reliable reporting for adoption, outcomes, and accountability; use trends to recommend adjustments.
    • Workflow & tooling: Tighten the steps, hand‑offs, and assets so execution feels organized and predictable.

How You’ll Partner

You’ll work closely with the BPT, Regions (Regional Field Executives, Regional Directors, and Territory Managers), L&D, SFIA, ACM, Marketing & Communications, Incentives, Service Ops, Underwriting, and Technology/IT. Expect a mix of discovery, alignment, rollout planning, and post‑launch follow‑ups. Always with clear accountability and outcomes.
  • End‑to‑end Project Management: Take initiative, keep work organized, engage the right people, and make timely, informed decisions.
  • Deliver complete rollouts: Training, overviews, resources, reporting, and follow‑up with nothing half‑built and no loose ends.
  • Drive accountability: Make it easy for impacted teams and leaders to know what’s expected and to see progress.

The Kind of Teammate Who Thrives Here

  • Operator & Communicator: Can translate strategy into a crisp plan, coordinate with key stakeholders, then communicate it simply to busy field leaders and teams.
  • Structured Project Manager: Comfortable driving complex work with multiple owners; skilled at sequencing tasks, removing blockers, and keeping momentum.
  • Data‑aware Decision Maker: Builds lightweight tracking and partners with data team for robust reporting development, reads trends, and recommends changes that improve adoption and results.
  • Builds Trust Cross‑functionally: Naturally collaborative with Regions, L&D, SFIA, ACM, Marketing, Incentives, Service Ops, Underwriting, and IT.
  • Passionate about Processes and Clarity: Loves tightening workflows, documenting steps, and packaging the “how” so teams can run.

Education Requirements

  • High School Diploma or equivalent
  • Bachelors degree preferred. 

Experience Requirements

  • 5+ years of insurance experience within the Independent Agent Channel.
  • Demonstrated experience in project management.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $91,350 - $154,990
    o CO Only: $85,800 - $133,980 
    o HI/IL/MN/VT Only: $85,800 - $143,550
    o MA Only: $85,800 - $143,550 
  • o MD Only: $85,800 - $154,990 
    o DC/NJ/NY/OH Only: $85,800 - $154,990 
             o Albany County, NY/Cleveland, OH: $91,350 - $133,980 
    o WA Only:  $85,800 - $163,125 
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

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