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FBS - Lead Strategy Manager

36098

We are Farmers – where ambition meets opportunity.

 

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

 

Join an award-winning,  equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

 

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

Job Summary

The ideal candidate is a data-driven operations professional with hands-on experience in the digital lead ecosystem and a strong understanding of agency growth.

This role is responsible for analyzing lead and agency performance, coordinating with external vendors and agents, identifying growth opportunities, and using data-driven insights to support business decisions. The ideal candidate understands the lead landscape, including data leads, calls, and clicks, and has experience working on either the buy-side or sell-side of the lead ecosystem.

Candidates may come from insurance carriers, brokerages, lead-generation companies, marketplaces, or other lead-driven industries such as P&C, Life, Health, Mortgage, and Financial Services. Experience in programmatic media buying, digital advertising, or related AdTech environments is also relevant.


Workplace: MEXICO - Remote ( #LI-Remote ) 

Essential Job Functions

  • Analyze agency and lead performance to identify trends, opportunities, and performance gaps.
  • Use data and performance insights to support agency growth and business decisions.
  • Monitor lead volume, quality, conversion, cost, and other relevant performance metrics.
  • Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience.
  • Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization.
  • Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives.
  • Coordinate projects involving agencies, vendors, and internal stakeholders.
  • Evaluate lead-source and vendor performance and provide recommendations for optimization.
  • Support lead routing and distribution strategies to improve lead allocation and agency performance.
  • Prepare and communicate reports, analysis, and recommendations to stakeholders.
  • Identify opportunities to improve productivity, lead conversion, and overall marketplace performance.
  • Translate data and analysis into clear, actionable business recommendations.
  • Support continuous improvement initiatives focused on agency growth and marketplace effectiveness.

 

Preferred Qualifications

  • Experience in P&C, Life, Health, Mortgage, Financial Services, or another lead-driven industry.
  • Experience with programmatic media buying, digital advertising, DSPs, or AdTech.
  • Experience with lead marketplace or performance marketing platforms.
  • Experience with vendor performance management and optimization.
  • Insurance industry experience is a plus.

Education Requirements

High school diploma or equivalent required. Bachelor’s degree preferred in finance, marketing or business, or equivalent combination of education and experience.

Experience Requirements

Minimum five years of insurance and marketing experience required, preferably with that experience in the field distribution or sales experience areas. Previous finance experience including invoice review, processing and validation (A/P, Accounting, or Auditing/QA) preferred. Previous vendor management and relationship experience including strong communication skills and ability to negotiate contracts and services required

Benefits

  1. Comprehensive benefits package
  2. Career development and training opportunities
  3. Flexible work arrangements
  4. Dynamic and inclusive work culture within a globally renowned group
  5. Private Health Insurance
  6. Pension Plan
  7. Paid Time Off
  8. Training & Development

 

By applying for this position, candidates acknowledge and agree that:

• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, and retained for legitimate recruitment and compliance purposes, in accordance with applicable data protection and privacy laws and FBS internal policies.

• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire. FBS does not sponsor or obtain work authorization unless explicitly stated.

• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not be permitted to engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fully disclosed and formally reviewed in accordance with FBS internal conflict‑of‑interest and external engagement policies prior to the start date or as soon as such circumstances arise.

Failure to comply with these conditions may impact the hiring decision or employment continuation.

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

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