Online Marketing Manager
We are Farmers!
We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.
Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.
Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) - depending on candidate location.
Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.
About the role...
- This role is responsible for managing strategic customer acquisition.
- They will develop and execute online marketing campaigns with cross functional teams to achieve a specific business objective.
What you'll accomplish...
- Lead the planning, development and execution of targeted media program-specific investments.
- Develops and executes integrated marketing programs with cross-functional teams designed to track and analyze success metrics.
- Works with digital marketing teams to develop online advertising plans/creative strategy and establish individualized volume and revenue targets.
- Develops and executes online marketing campaigns to achieve a specific business objective.
- Manages applicable online marketing tactics to program such as customer acquisition (that is, pay per call and pay per click programs, affiliates).
- Manages budget, coordinates contracts/insertion orders, accruals, etc.
- Manages key vendor relationships such as pay per call/click, affiliate partners and shopping comparison engines.
- Tests and optimizes advertising creative, landing pages and conversion funnels.
- Partner with Digital teams to prioritize site experience and optimization activities to achieve program success.
- Partner with Call Center management to ensure volume and quality of calls in the pay per call program.
- Utilizes competitive industry and business analysis to document market opportunities and define campaign program requirements.
- Pursues and tests new opportunities with current and potential partners.
- Coordinates campaign activity to deliver against specific targets. Consult with Digital team leadership and product/application managers to develop strategies to deliver on program targets.
- Coordinates and gains leverage from web analytics team to support campaign analysis and optimization of aggregator programs and customer list analytics/segmentation.
- Creates and maintains key reports and dashboards, traffic and acquisition reports, campaign reports, and forecasts.
- Oversee timely program creative delivery, trafficking and rotation to allow for continuous optimization.
Physical actions...
- Job is performed in-person at a Farmers office or virtually at an approved alternative work location.
- The physical work environment is indoors and climate-controlled with adequate lighting and ventilation.
- Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions.
- Frequently sits for prolonged periods of time, up to a full shift.
- Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces.
- Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance.
- Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties.
- Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift.
- Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees.
- Possesses clear vision, with or without correction, to visually read and verify information.
- Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects.
- Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace.
- Jobs in this category require rare, if any, travel.
Physical environment...
Education needed...
- High School Diploma or equivalent required.
- Bachelor’s degree preferred. MBA preferred.
Experience needed...
- Seven years of online marketing experience with a strong hands-on knowledge of online media, search engine marketing, and best practices.
- Demonstrated success managing and building relationships to drive customer acquisition or sales.
- In-depth understanding of website and key levers that impact traffic and conversion rates.
- Familiar with creating programs that are strictly measured against quantitative ROI-based objectives.
Special skills needed...
- Strong verbal and written communication skills.
- Demonstrated ability to secure 'buy-in' and convince others regarding best approach.
- Goal oriented team player with a positive attitude.
- Excellent time management skills.
- Strong relationship building.
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location.
o CA Only: $119,920 - $191,290
o CO Only: $112,720 - $164,890
o HI/IL/MN/VT Only: $112,720 - $176,550
o MA Only: $112,720 - $176,550 - o MD Only: $112,720 - $176,550
o DC/NJ/NY/OH Only: $112,720 - $191,290
o Albany County, NY/Cleveland, OH: $119,920 - $164,890
o WA Only: $112,720 - $200,625 - Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
- For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer
Job Location(s): R_US - United States
Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.
Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.
Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.
Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com