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Paid Search Manager

31825

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of an inclusive workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Paid Search Manager will lead strategy, execution, and optimization of paid search campaigns to drive profitable customer acquisition and retention across auto, home, bundle, and specialty insurance products. This role requires a strong balance of analytical precision, business acumen, and creative problem-solving — connecting paid search investments directly to policy growth, contribution margin, and lifetime value. 

Essential Job Functions

Strategy & Execution 

  • Develop and own paid search strategy across Google Ads, Microsoft Ads, and emerging search platforms (e.g., AdMedia).  Translate business goals (e.g., policy binds, contribution margin, retention) into campaign objectives and KPIs. Manage full-funnel performance — from awareness and quote starts to completed binds and renewals. Partner with analytics to align optimization toward CPA and LTV, not just volume. 

Measurement & Insights 

  • Partner with Analytics and Finance to ensure data integrity and accurate ROI reporting.  Translate complex data into clear, actionable insights for executive stakeholders.

 

Essential Job Functions continued

Optimization & Testing 

  • Lead always-on testing roadmap (ad copy, landing pages, bid strategy, audience segmentation). Use automation and scripts to enhance campaign efficiency and quality score. Conduct incrementality and attribution analyses to identify true paid search impact. Collaborate with cross-channel teams to align messaging and remarketing efforts.

Vendor & Budget Management 

  • Oversee significant multi-million-dollar paid search budgets with a focus on profitability. Manage agency and platform relationships, negotiating for efficiency and innovation. Reallocate investment based on incremental lift, customer quality, and margin performance. 

 
 

Education Requirements

  • High School Diploma or equivalent High school diploma or equivalent required. Bachelor’s degree in Marketing, Business, Econonics or related field preferred. MBA preferred.

Experience Requirements

  • 7+ years of experience managing large-scale Paid Search campaigns (agency or in-house). 

Additional Qualification

  • Proven experience in financially regulated or performance-driven industries (insurance, fintech, etc.). 

  • Advanced proficiency in Google Ads, Microsoft Ads, Google Analytics, SA360, and data visualization tools (PowerBI),  

  • Strong understanding of attribution modeling, incrementality testing, and LTV measurement. 

  • Excellent communication skills and a passion for connecting data to business outcomes. 

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $119,920 - $191,290
    o CO Only: $112,720 - $164,890 
    o HI/IL/MN/VT Only: $112,720 - $176,550
    o MA Only: $112,720 - $176,550 
  • o MD Only: $112,720 - $191,290 
    o DC/NJ/NY/OH Only: $112,720 - $191,290 
             o Albany County, NY/Cleveland, OH: $119,920 - $164,890 
    o WA Only:  $112,720 - $200,625 
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

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