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Paid Social Media Specialist

29238

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Paid Social Media Specialist will lead hands-on execution of paid social media campaigns across key platforms to drive acquisition and efficiency. Partners with key Company stakeholders and external partners to drive innovation, education, and best practices in the digital media and acquisition marketing space.

 

(Internal position title: Media Specialist) 

What You'll Do

  • Build and launch paid social media strategies that transform complex business goals into actionable campaigns, driving customer acquisition, engagement, and conversion.
  • Lead the setup, management, and optimizations of campaigns in-platform, including targeting, A/B testing, audience segmentation, and pacing.
  • Develop and deploy content in collaboration with internal teams, leveraging AI tools where applicable for dynamic creative testing and real-time performance enhancements.
  • Provides socialization of media recommendations (that is, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
  • Leads the day-to-day execution of media tactics, ensuring that media commitments execute as planned.
  • Responsibilities include daily management and optimization of in-market campaigns to deliver against KPIs, manage ongoing data reporting.
  • Manages the digital media budget and associated billing process working closely with external and internal finance teams.

What You'll Bring

  • 3-5 years of hands-on experience in paid social media buying and optimization (that is, Meta, TikTok, Pinterest, Snapchat).
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience in budget management preferred.

Education You'll Need

  • High School Diploma or equivalent required.
  • Bachelors degree preferred.

Additional Qualification's

  • Ability to analyze and interpret financial data.
  • Seeks to acquire knowledge in area of specialty.
  • Solid foundational knowledge of digital marketing industry and practices.
  • Strong verbal communication and listening skills.
  • Ability to simultaneously handle multiple priorities.
  • Excellent organizational skills. with a strong attention to detail.

Physical Actions

This role, whether performed virtually or in an office setting, will include normal and customary distractions, noise, and interruptions. Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (example others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $95,040 - $151,140
    o CO Only: $89,280 - $130,680 
    o HI/IL/MN/VT Only: $89,280 - $140,030
    o MA Only: $89,280 - $140,030 
  • o MD Only: $89,280 - $140,030
    o NY/DC/NJ Only: $89,280 - $151,140 
             o Albany County: $95,040 - $130,680 
    o WA Only:  $89,280 - $159,125 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

Apply now »