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Digital Marketing Strategist

27712

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

Creative writing is a must-have skill for this position! Day-to-day responsibilities include creating social media posts (Facebook, Instagram, X, LinkedIn and YouTube); monitoring social media channels, and responding to customer and agent questions; developing reports for social media, video and web; strategizing for search engine optimization (SEO); and handling crisis communications. Experience with advertising through Meta Business Suite and LinkedIn is a plus.

Essential Job Functions

  • Leads end to end build-out of paid display and social campaigns (i.e. DV360, Facebook, etc.), daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting.
  • Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms.
  • Leads daily performance analysis to determine optimization opportunities to implement in-market Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion.
  • Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast.
  • Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision.
  • Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.
  • Partners with analytics team to create dashboards for analysis and optimization.
  • Leads insight/implication development of display and social media creative performance.
  • Manages vendors, including display networks and social websites.
  • Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

High school diploma or equivalent required. Bachelor’s degree in Marketing or related field preferred.

Experience Requirements

3-5 years related experience required creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube. Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): US - AZ - Phoenix, US - MI - Caledonia

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.


Nearest Major Market: Phoenix

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