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Director, Life Sales


We are Farmers!

Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.

Job Summary

  • Reporting to the Head of Life Sales, the Director of Sales is responsible for driving Life Sales and achieving profitable growth for the Company. 
  • The position utilizes sales analytics, develops campaigns, messaging and agent branding to address Life penetration in households, and ensure that Agent life revenue growth is being achieved.  This is done through a directly managed team of both inside specialists and field consultants in a given geography.  The Director of Sales will be responsible for the development, coaching, and leadership of this geographic team of sales professionals.
  • The Director of Sales is responsible for key agency relationship management, driving and maintaining the Sales Strategy framework and achieving Profitable Growth in Life insurance focused on both APE and I&P counts.



Essential Job Functions


  • Drive sales and profitable growth  Works closely with Farmers Life Distribution Strategy, for the development, interpretation and proactive monitoring of market and cross-sell opportunities for the business.
  • Manages the execution of Agent sales, communication, and cross-sell, up sell initiatives across the business in close coordination with Farmers Distribution through team of inside and field sales specialists and consultants.
  • Responds to requests for sales services support including collateral, online initiatives, branding, and other needs.
  • Ensures business needs / interests are understood and accounted for in all Agent facing initiatives.
  • Assures that incentives and recognition properly reflect the focus on Business quality and profitable growth.
  • Manages and oversees Life Agent Comp and inventive to ensure both business goals and budget commitments are met.
  • In concert with University of Farmers, constructs training strategy that addresses Sales processes and improves focus on providing customer with suitable products and solutions that address individual, family and business needs.
  • Drive sales analytics research and imbeds best practices.
  • Manages distribution research programs that are conducted to track competitive performance  Partners with Farmers and Zurich analytics teams to fully leverage the market intelligence available across the company, with specific focus on cross-sell and up sell  Works with the business to turn various sources of data and analytics into timely, actionable insight for Zone Life Heads and Farmers Distribution.
  • Support and drive sales campaigns and product launch  Works closely with Farmers Distribution- Kraft Lake and Farmers Financial Solutions to identify opportunities to solve gaps in cross -sell and up sell opportunities, and improve Agent growth and income opportunities through the Farmers Life channel.

Physical Actions

Physical Environment

Education Requirements

Bachelor's degree required.

Experience Requirements

15+ years job related experience with extensive knowledge of insurance products and field sales processes.

Special Skill Requirement

Superior consultative, interpersonal, diplomacy, communication, presentation, crisis management and facilitation skills with demonst rated ability to understand and respond to the needs of target audiences and member segments. Proven planning, priority setting, time management and decision-making skills. Ability to achieve results in dynamic environment.

Additional Qualification

Job Location(s): US - AZ - Phoenix-Farmers, US - CA - WdlndHills-6303, US - FL - Lake Mary, US - FL - Plantation-900, US - MI - Grand Rapids, US - OH - Indpdc-CreekRd, US - PA - Philadelphia, US - TX - Austin-LngVista, US - WA - Bellevue-139th

Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on Instagram and LinkedIn!

Nearest Major Market: Phoenix

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