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Marketing Analytics Specialist - Email Campaigns & Distribution

33417

We are Farmers – where ambition meets opportunity.

 

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

 

Join an award-winning,  equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

 

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

 

Workplace: Hybrid ( #LI-Hybrid )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

  • Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business.
  • Email and Landing Page Development. Collaborate with Design Team to develop targeted, responsive email campaigns within Salesforce Marketing Cloud platform or/and various email platforms, using coding language like AMPScript, HTML and CSS to create email templates and dynamic content which is visually appealing, brand appropriate and ensuring cross-browser and email client compatibility and deliverability. 
  • This role will collaborate closely with business until teams to transform campaign objectives into technical email solutions and monitor performance metrics to optimize email strategies.
  • Campaign Automation, API Integrations & Customizations: Creation of automated Journeys using tools like Journey Builder and Automation Studio.  Configure triggers, personalize experiences and integrate with external systems (Salesforce CRM, external databases or other marketing tools). Build custom integrations to streamline data exchange and automate workflows.

Essential Job Functions

  • Maintain and develop appropriate analysis and statistical models for marketing evaluation.
  • Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
  • Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
  • Performs queries and stored procedures against databases, DB2, SQL Server and MS Access.
  •  Delivers ad-hoc data requests Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.
  • Perform data mining/exploration of internal and external data sources to be used in statistical modeling Maintain project tracker for communication with clients

Education Requirements

  • High school diploma or equivalent required.
  • Bachelor’s degree preferred in marketing, business, statistics, or related field, or equivalent combination of education and experience.

Experience Requirements

  • Minimum 2 years experience developing reports and analyzing information for presentation Professional Statistical/mathematical modeling experience preferred

Special Skill Requirement

  • Experience with Salesforce Marketing Cloud using Email Studio and proficient in AMPScript required. HTML and CSS proficiency preferred. Proficiency in SQL preferred.
  • API integration, Journey Builder, Automation Studio, Distributed Marketing and Marketing Cloud Connect familiarity preferred.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): US - AZ - Phoenix, US - MI - Grand Rapids

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com


Nearest Major Market: Phoenix

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