Marketing Campaign Specialist

Job Summary

Creates and manages campaigns that deliver on key KPIs of sales calls and premium; measuring and evaluating the overall effectiveness of key campaigns.

Essential Job Functions

• Leads end to end build-out of campaigns, daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting.
•  Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms.
• Leads daily performance analysis to determine optimization opportunities to implement in-market.
• Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion.
• Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast.
• Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision.
• Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.
• Partners with analytics team to create dashboards for analysis and optimization.
• Leads insight/implication development of display and social media creative performance.
• Manages vendors, including display networks and social websites.
• Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.

Physical Actions

• Job is performed in-person at a Farmers office or virtually at an approved alternative work location.
• The physical work environment is indoors and climate-controlled with adequate lighting and ventilation.
• Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions.
• Frequently sits for prolonged periods of time, up to a full shift.
• Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces.
• Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance.
• Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties.
• Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift.
• Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees.
• Possesses clear vision, with or without correction, to visually read and verify information.
• Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects.
• Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace.
• Jobs in this category require rare, if any, travel.

Physical Environment

• This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Education Requirements

• High School Diploma or equivalent
• *Bachelors degree in Marketing or related field.

Experience Requirements

• Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.

• 2 years marketing and campaign creation and management.

• Creative and marketing writing experience preferred

Additional Qualification

• Demonstrated analytical skills.
• Ability to synthesize complex data sets into actionable steps/initiatives.
• Demonstrated time management and priority setting skills.
• Ability to drive multiple projects to successful completion.
• Strong verbal communication and listening skills.
• Strong written communication skills.
• Ability to build strong customer relationships.
• Possesses a high degree of initiative.