Share this Job
Apply now »

Commercial Product Manager


We are Farmers!

Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.

Job Summary

Responsible for top line growth and bottom line profit for the product they are accountable for in an assigned geographical territory or industry group. Works with informational inputs from inside and outside the organization and business partners to create strategies and to direct the development of product pricing and contract changes to achieve goals. Works with multiple business partners maintaining open lines of communication with the Agency Management, Claims and the Commercial Service Center organizations to obtain critical market and loss trend information. Travels to meet with business partners which may include large groups of agents to communicate strategies.

Essential Job Functions

  • Creates long and short-term growth and profit strategies in assigned states or industries that align with company wide strategies.
  • Reviews statistical analysis of data concerning loss patterns, market forces, agency management, etc. to evaluate the success of current strategies and tactics to either modify or create new ones.
  • Collaborates with Underwriting to make recommendations for underwriting guideline changes and additions including form and coverage changes.
  • Manages policy forms for assigned states or industry groups. Approves changes to broaden or restrict coverage.
  • Responsible for ensuring changes are communicated to field services, operations, underwriting, marketing and system technology teams.
  • Participates in rate review process. Leads rate review discussions with Zone Marketing Managers, State Executives and Commercial Wholesalers.
  • Coordinates rate reviews and changes with Actuarial. Makes pricing decisions including a rate change implementation plan.
  • Assesses the impact on the in force book, new business producti on and agency force.
  • Manages the development and review of recommendations concerning new co verages and contracts or revisions to existing contracts and endorsements.
  • Evaluates the impact of product revisions on established operating standards including the effect proposed policies, procedures, and program changes have on profit and production prior to adoption.
  • Takes leadership role in special projects for assigned states or industry groups.
  • Directs development of product line introduction and provides input on the underwriting training and marketing materials in coordination with Home Office Marketing.
  • Aids the Underwriting Execution Office in Commercial Center audits measuring underwriting, documentation, decision-making quality and adherence to published procedures; the introduction of new and/or revised policies, procedures and programs; collaboration in the development, maintenance, and implementation of underwriting tools that reflect underwriting philosophy and strategy.
  • Conducts field travel to roll out new products and enhancements. Meets with business partners wh ich may include large groups of agents in order to communicate strategies.
  • Reports the results of assigned states and industry to se nior management.
  • Performs other duties as assigned.

Physical Actions

Required job duties include sedentary work as well as some or all of the following physical activities; lifting and/or carrying 40-lbs (suitcases, projectors, handouts, laptop computer, etc.), seeing, speaking, hearing, and occasional operation of a motor vehicle.

Physical Environment

Required job duties are normally performed in a climate controlled office environment with occasional job duties performed in company car, airplane, hotels and various physical sites dictated by travel that are not always in a climate controlled environment.

Education Requirements

High school diploma or equivalent required. Bachelor’s degree preferred. CPCU or MBA/Advanced Degree preferred.

Experience Requirements

  • Five to Seven years of  Product Management experience required.
  • Prior Commercial Product Management experience preferred or Personal Lines Product Management experience 

Special Skill Requirement

  • Must be comfortable working Mountain or Pacific time zone hours
  • Leadership experience is a plus.
  • Demonstrated successful performance as a commercial underwriting and or product manager with the ability to take on higher premium and policy counts if called upon.


Candidate qualifications may be reviewed against the requirements for the associated levels of this position's core function. Salary grade will be based on selected candidates' experience and skills.


  • Farmers offers a competitive salary commensurate with experience, qualifications and location
  • CO Only: The pay range for this job being performed in CO would be $90,000- $121,000
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/


Job Location(s): US - RW - Remote Work - Farmers

Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on Instagram and LinkedIn!

Apply now »