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Data Scientist II - Marketing Analytics

15288

We are Farmers!

We are… more than just your favorite commercials. We are a passionate, award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! We are Farmers!

 

Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a position where no two days are alike? We are looking for positive, high-energy professionals who are not just looking for a job, but a meaningful career!

 

Job Summary

  • The Data Scientist II is a valuable part of the Data Science team who builds and operationalizes predictive models, provides statistical analysis and data visualization services for one and/or several lines of business and/or shared service functions.
  • Works on end to end solutions as part of a team. Designs innovative analytic models and responsible for pulling and cleaning datasets, evaluating models, and presenting results to internal teams and business leaders to demonstrate the business value of each project.
  • May mentor other team members and act as a subject matter expert regarding select aspects of data science.
  • Use data and analytics to recommend ways to optimize campaign effectiveness and maximize profitable growth through actionable data-driven insights.
  • Provide analytic thought partnership, data mine, and surface actionable insights to optimize Marketing activities.

Essential Job Functions

  • Apply advanced analytics and data science to marketing. Examples include, develop and optimize methodologies to measure effectiveness of campaigns across multiple channels, optimize reach & frequency, employ multitouch attribution, media mix modeling, predictive modeling, and propensity-to-buy modeling.
  • Works closely with business clients to identify project opportunities and clarify analytic requirements, including understanding who will use the potential solution and how it fits into the business process.
  • Extracts data from a variety of sources (databases, web, text files) and in a variety of formats (structured, unstructured, JSON, Parquet, etc.) and prepares the data for analysis.
  • Builds predictive models which generate business value and assist in the deployment/integration process.
  • Describes data using qualitative and quantitative aggregation/summarization and build tools (static reports, interactive dashboards, web applications) allowing clients to easily view and understand important patterns and data trends.
  • Provides management of data infrastructure and staff for all major modeling projects. Manages requirements for data <(>&<)> analytic enhancements needed to improve analytics and/or data process in the future.
  • Provides quantitative comparisons of data points u sing advanced statistical analysis including data reduction techniques (PCA, clustering), resampling (permutation tests, Monte Carlo testing) as well as traditional statistical hypothesis testing <(>&<)> modeling (GLM, Survival analysis), <(>&<)> demographic analysis (estimation, projection, dynamics).
  • Constructs and validates predictive models using a variety of techniques and implements served results directly into business processes and oversees the operationalization and deployment of these models to production systems.
  • Performs other duties as assigned.

Education Requirements

  • High school diploma or equivalent required. Bachelor's degree preferred. Master's degree in scientific or quantitative field and documented academic excellence in scientific field preferred.

Experience Requirements

  • 4+ years as a Data Scientist and/or advanced analytics role required. Minimum one year in an insurance environment preferred.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location
  • CO Only: The pay range for this job being performed in Colorado would be $92,720 - 123,600
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/

 

Job Location(s): R_US - RW - Remote Work

 

Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on Instagram and LinkedIn!

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