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Head of Countrywide Property Product


We are Farmers!

Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.




This role is responsible for the development of best in class Home, Renters and Condo property products on a countrywide basis in order to drive profitable growth.  This includes developing the overarching strategy for assigned products by conducting consumer, competitor and agent research to inform product design.  The individual will work closely with the R&D team to develop new models to support both countrywide and state specific models.  The role requires close collaboration with the underwriting team to develop non-rate and catastrophe mitigation strategies.  This role will work closely with IT on the creation of business requirements and conduct user acceptance testing of new products and enhancements. Finally, this individual will work with the territory product management team to execute implementation of new products and features. 
In addition, this individual will lead analysis on the assigned products’ performance to understand growth and profitability opportunities and challenges and develop strategies to achieve financial goals.  This again requires close collaboration with the underwriting, territory product management and IT teams.  

This role will also lead the contracts team that supports all personal lines products (auto, home and umbrella).  

It is key to collaborate effectively with the following internal partners: head of customer experience, head of sales, head of EA distribution and head of property claims.  It is also required to scan the external market for vendors to provide supplemental products, reinsurance and third party data to help more accurately underwrite risks.    




  • Drives the overall strategic vision for new and existing business through collaboration with the territory product management and distribution teams. 
  • Design a product and pricing strategy aimed at meeting our corporate profitability goals while continuously enhancing our competitive position.
  • Help support the territory product management teams on gaining approval on home filings from departments of insurance.
  • Implement product and pricing changes which simplify the agent quoting process and enhance our customer satisfaction.
  • Work with territory product management and distribution to optimize the implementation of property product changes and to help the field in measurement and tracking of key initiatives.
  • Work with the government relations team to promote regulatory reform to enhance Farmers’ competitive positioning in its markets.
  • Work with counterparts at MetLife and Foremost to enhance our property product offering.
  • Work with the territory product management leadership team and with Talent Acquisition to design and implement enhancements to our PM recruiting and training programs in order to attract and retain world class talent.



A master’s degree is preferred for this role.  Ideally 10-15 years of industry experience. Must have Home Product Management experience. Experience managing several areas of an insurance company (product, marketing, claims, etc) is beneficial as it provides a perspective on how product changes can impact the rest of the organization.  An understanding of IT is critical to success in this role.




A deep understanding of the Property insurance industry along with knowledge of the key competitors is critical to success in this role.  Knowledge of Insurance Code and Code of Regulations and compliance requirements, product and pricing techniques.  In depth understanding of competitive environment.  Understanding of the impact of global and local economic and regulatory trends on the insurance marketplace. 

Beyond the technical skills, understanding the actions and motivation of our key competitors will help leverage our strengths vs. weaknesses, while simultaneously working on strengthening our vulnerabilities. Ability to drive and lead change management strategies to align with the Farmers Brand.



A thorough understanding of the Personal Lines business, including the ability to develop personal lines strategy, including pricing, reserving, underwriting and statistical.  Advanced mathematics and actuarial techniques, economics, finance. Extensive knowledge of competitive product and pricing techniques and new product offerings.  Contract management and negotiation skills.  

Advanced leadership skills, critical and analytical thinking, recruiting and people development skills.  Also, advanced presentation skills, including the ability to influence others (who are not direct reports) is a necessary skill. Strong ability to engender creative discussion across interdepartmental lines and achieve consensus in order to drive change.

Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on Instagram and LinkedIn!

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