Marketing Director Lead Aggregators
We are Farmers!
We are… more than just your favorite commercials. We are a passionate, award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture! We are Farmers!
Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a position where no two days are alike? We are looking for positive, high-energy professionals who are not just looking for a job, but a meaningful career!
Job Summary
- The Marketing Director(Lead Aggregators) is responsible for Farmers Insurance portfolio of Lead Aggregators.
- This key role within the Lead Generation team will manage relationships with 3rd party aggregators, a portfolio of Clicks, Warm Transfer Calls, and Data Leads.
- This role will focus three core responsibilities: Build a Best In Class Aggregators Team, Develop Go-To Market strategies with all key aggregator partners, and work cross functionally across Enterprise Marketing, Distribution, and Product to drive profitable growth.
- This is a data driven role with an emphasis on a high conversation rate and an increased return on investment.
- Lead Aggregators are a core pillar of Farmers Lead Generation Strategy, this role is empowered to set a vision and roadmap for Clicks, Call, and Data Leads across the enterprise and will be a Performance Marketing Leader at Farmers.
Essential Job Functions
- Leads and develops a team of Lead Aggregators.
- Builds a strong team culture of continued improvement, operational excellence and subject matter expertise.
- Develops advanced Go-To-Market strategies to drive the highest quality leads into the top of the Farmers funnel.
- Utilizes a data driven approach to lead generation, accounting for volume, quality, conversion, and cost. Builds strong relationships with aggregator partners, and ensures Farmers is leading within the rapidly evolving aggregator space.
- Partners across the enterprise with Product, Distribution, IT to ensure aggregator strategy is aligned with business needs.
- Integrate product profitability trends, distribution needs, and all while managing to a marketing ROI.
- Partners closely with Farmers. com, Call Centers, and Agents.
- Supports lead monetization efforts.
- Works with Farmers IT to ensure Aggregator API technology, and data feedback loops are implemented.
- Design and creates standardized reporting of lead aggregation.
- Creates, maintains, and communicates analysis relating to the effectiveness of aggregation to ensure appropriate budget allocation.
- Oversees campaign performance, daily, weekly, monthly. Ensures accurate and timely reporting and forecasting.
- Develops, maintains, and continually refines processes to ensure sustainable and profitable growth.
Physical Actions
Education Requirements
Experience Requirements
- 7-10 years experience in digital marketing required.
- Experience in media and analytics/aggregator lead buying preferred.
- Insurance industry experience preferred.
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location
- CO Only: The pay range for this job being performed in CO would be $117,120- $155,900
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
- For more information, review “What we offer” on https://www.farmers.com/careers/
Job Location(s): US - RW - Remote Work - Farmers
Want to learn more about our culture & opportunities? Check out farmers.com/careers and be sure to follow us on Instagram and LinkedIn!