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Social Paid Search Performance Manager

29169

We are Farmers!

We are… more than just your favorite commercials.  At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers. 

 

Farmers is an award winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!  To learn more about our high-performance culture and open opportunities, check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok. 

 

Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

We’re seeking a results-oriented Social Paid Search Performance Manager to lead and optimize paid media search campaigns across social platforms for our insurance products. You will be responsible for driving customer acquisition and lead generation through strategic campaign planning, execution, and performance analysis on platforms like Meta (Facebook/Instagram), LinkedIn, TikTok, and YouTube. This role is ideal for a paid media expert with a strong understanding of customer behavior in regulated industries like insurance.

Key Responsibilities

  • Plan, launch, and manage paid social search campaigns across Facebook, Instagram, LinkedIn, TikTok, and other platforms (including AI sites) with a focus on lead generation and conversion.
  • Own performance metrics such as CPC, CTR, CPQ, CPP, conversion rate, and ROAS to drive policy sales for Auto, Home, Ancillary personal insurance lines.
  • Collaborate with creative and content teams to develop effective ad assets tailored to platform and audience behavior.
  • Use A/B testing and multivariate testing to continuously optimize ad copy, visuals, audiences, and landing pages.
  • Work closely with compliance and legal teams to ensure all paid content meets insurance advertising regulations.
  • Manage audience segmentation and retargeting strategies to move prospects through the conversion funnel.
  • Report on campaign performance and deliver insights and recommendations to marketing leadership.
  • Monitor industry trends, competitor strategies, and platform updates to stay ahead of the curve.
  • Align paid search strategies with broader acquisition goals and marketing initiatives across channels.

Preferred Skills

  • 5+ years of hands-on experience in paid social media advertising, ideally within insurance, financial services, or other highly regulated industries.
  • Proven track record of managing successful performance-driven campaigns.
  • Deep understanding of social media platforms and their ad ecosystems (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, etc.).
  • Experience with lead generation and lower-funnel strategies.
  • Strong analytical mindset with proficiency in Google Analytics, Meta reporting tools, and Excel.
  • Knowledge of compliance standards and privacy regulations affecting digital advertising in insurance.

Education You'll Need

  • High School Diploma or Equivalent required.
  • Bachelors Degree preferred in Marketing, Business or related field. 

Preferred Skills

  • Experience managing cross-channel campaigns (paid social + paid search/Google Ads).
  • Strong analytical skills with a focus on data-driven decision-making.
  • Working knowledge of insurance buyer personas and customer journey mapping.
  • Proficiency in Google Analytics, Looker Studio, Google Tag Manager, and other social site ad management and reporting tools.
  • Familiarity with CRM and marketing automation tools (e.g., Optimizely, Braze).
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Excellent communication skills and ability to collaborate in cross-functional teams.
  • Strong verbal communication skills.
  • Meta Blueprint or similar certification a plus.

Physical Actions

Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (e.g. others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Physical Environment

This position operates in an open office working environment which will include normal and customary distractions, noise, and interruptions.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $95,040 - $151,140
    o CO Only: $89,280 - $130,680 
    o HI/IL/MN/VT Only: $89,280 - $140,030
    o MA Only: $89,280 - $140,030 
  • o MD Only: $89,280 - $140,030
    o NY/DC/NJ Only: $89,280 - $151,140 
             o Albany County: $95,040 - $130,680 
    o WA Only:  $89,280 - $159,125 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

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