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Sr. Product Marketing Manager

33696

We are Farmers – where ambition meets opportunity.

 

At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us.

 

Join an award-winning,  equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do.

 

Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together!

 

Workplace: On-site ( #LI-Onsite ), Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote )

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

The Senior Product Marketing Manager leads strategy and execution to drive sales growth and user adoption across our digital quoting and purchasing platform. This role combines data-driven product marketing with strategic sales enablement to enhance consumer experience, streamline digital journeys, and accelerate revenue performance. Partnering closely with product, UX, and analytics teams, the SPMM defines opportunities to enhance the digital sales funnel and delivers initiatives that optimize platform engagement and conversion.

Essential Job Functions

  • Responsible for driving Property sales growth (Home, Renters, Condo) within direct distribution channels (online and call center), developing and executing strategic business plans and marketing initiatives to achieve gross written premium, new business, and profit targets.
  • Develop and document business and technical requirements for strategic initiatives that drive growth, enable new digital capabilities, and leverage emerging technologies.
  • Serve as a strategic integrator between business needs and technology solutions, leading cross-functional teams (marketing/media, product, data, technology, and analytics) to collaboratively develop, prioritize, and execute detailed product roadmaps and initiatives that advance customer and marketing objectives while driving conversion, retention, and engagement.
  • Foster a culture of experimentation through A/B and multivariate testing, personalization at scale, and performance-based optimization.
  • Optimize the entire digital customer journey—from discovery to purchase and beyond—to ensure every touchpoint is frictionless, high-converting, and loyalty-building.
  • Support the execution of sales, communication, cross-sell, and up-sell initiatives in close partnership with business units.
  • Lead and support sales campaigns and product launches, ensuring effective go-to-market strategies and impactful results.
  • Drive sales analytics research and best practices, analyzing the competitive landscape, innovation trends, and digital marketing data to translate complex findings into strategic recommendations, guide roadmap decisions, and provide actionable insights that accelerate growth and optimize the customer experience.
  • Monitor and track competitive performance, conduct ongoing analysis to inform product and marketing strategies, and share actionable insights with stakeholders.
  • Own and drive end-to-end execution of initiatives, from ideation through development, deployment, testing, and post-launch performance.
  • Develop a strong understanding of how digital front-end experiences connect with back-end systems (e.g., APIs, data flows) and use that knowledge to identify and implement improvements.

Education Requirements

Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Experience Requirements

  • Strategic thinker with strong analytical, project management, and problem-solving skills.
  • 5+ years of product marketing experience in consumer applications; insurance or fintech experience a plus.
  • Advanced expertise in digital product management, program management, and agile methodologies.
  • Proficient in Microsoft Office and Agile management tools.
  • Exceptional communicator, influencer, and collaborator with executive and cross-functional teams.
  • Experience in developing user stories, requirements documents, and driving product innovation.
  • Self-starter who thrives in fast-paced, collaborative environments.
  • Proficiency or experience working with Digital Analytics (Google Analytics, Adobe Analytics, MixPanel, etc.) tools is a plus.

Benefits

  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $115,275 - $196,130
    o CO Only: $108,375 - $169,070 
    o HI/IL/MN/VT Only: $108,375 - $181,060
    o MA Only: $108,375 - $181,060 
  • o MD Only: $108,375 - $181,060
    o DC/NJ/NY/OH Only: $108,375 - $196,130 
             o Albany County, NY/Cleveland, OH: $115,275 - $169,070 
    o WA Only:  $108,375 - $205,750 
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer

 

Job Location(s): R_US - United States

 

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

 

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law.  Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. 

 

Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram, LinkedIn, and TikTok.

 

Spokane, WA only:  Residents who prefer not to provide their address click here to submit your resume via email: careers@farmers.com

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