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Responsible for supporting end-to-end consumer research initiatives supporting enterprise and marketing's strategic needs. This includes serving as a day-to-day project team support to fulfill core research needs and integration of relevant consumer insights consistent with overarching strategic themes. Uses both primary and secondary research to develop, analyze, and synthesize actionable insights, and, where appropriate, communicate insights to key stakeholders.
Essential Job Functions
Manage and execute end-to-end research projects for enterprise, marketing, and business unit initiatives to provide actionable insig hts/learning Proactively mine/analyze available data sources to further team understanding, develop hypotheses and identify insight. Create the ' story' to facilitate communication of relevant results Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose the brand/category and address business issues and information needs Closely interact and consult with relevant business units/teams to ensure objectives, data collection and analysis support key priorities. Create strong interconnections across multiple research efforts to deliver a holistic story for stakeholders Manage both internal and external resources/vendors to execute market research, data analysis, and reporting to ensure cost-efficient, accurate, and timely completion of projects
Bachelor's degree (4-year college degree)
1-2 years' experience in market research (some supplier-side experience strongly preferred) or in a general marketing business situation (or equivalent) Strong MS Office (PowerPoint and Excel especially) skills. Experience with statistical analysis software is strongly preferred (e.g. Survey Reporter, mTab, or other analytical tool experience highly desired)
Special Skill Requirement
Strong ability to support consumer and market research projects, generate consumer and market insights, and tie these insights to ac tionable business recommendations Must have basic familiarity with multiple research methodologies (qualitative and quantitative) and must have general awareness of a dvanced analytics and their appropriate application to market research data Strong communications skills required for representing data and analysis to key stakeholders and management; ability to create and communicate thestory in written reports, presentations, and via other avenues of communication Intellectually-curious, analytical, impact-driven, persistent, and confident with sharing opinions and recommendations Must be organized, able to work both independently and within a team, with strong attention to detail and strong project management skills Capacity to support numerous projects simultaneously
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