Farmers Insurance, Enterprise Digital Marketing
We are Farmers!
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today!
TITLE: SEO Manager
What We Do
The Digital team is responsible for driving continued excellence of the Farmers Insurance website and mobile products. As our major digital marketing platforms, these experiences are critical to our success, as they serve a variety of important roles – from education and entertainment, to conversions and customer self-service, as well as driving business for Farmers insurance agents.
What You’ll Do
The SEO Manager builds and manages a comprehensive search engine optimization strategy for a Fortune 500 brand destination, Farmers.com. This role sits within the Digital Content team. The ideal candidate is a natural leader, with a mastery of communication and SEO project management at an enterprise scale.
Create and own SEO roadmap for all digital properties.
Build business cases for SEO enhancements, and assemble cross-functional internal teams to build, test and measure these initiatives.
Prioritize initiatives and lead projects through to completion, using expert communication skills and relationship-building. Successful candidate will have a knack for boiling down complex SEO opportunities into actionable instructions.
Manage SEO agency in the creation of monthly reporting, audits, backlink analysis, QBRs, competitive analysis, and evaluation of SEO opportunities.
Scope of responsibility includes Farmers.com, from long-tail editorial content (Farmers.com/Learn), to insurance product pages (Farmers.com/insurance), to agent websites (agents.farmers.com) and first-party reviews, as well as mobile experiences (App Store optimization).
Provide SEO support to Product, Engineering for ongoing web projects, such as product launches, redesigns, CMS updates, and analytics implementations.
Evangelize and drive further buy-in for SEO among partners in Product, Lines of Business, IT teams, and marketers outside of Digital.
Collaborate with content creators, UX and Product, to implement tactics that take advantage of SEO innovations and algorithm updates, such as voice search and rich snippets.
Recommend optimizations for outdated legacy content and UX/code, as competition and updates change the search landscape.
Collaborate with SEM team on optimization and knowledge exchange.
Evaluate the performance of SEO tools.
What You Bring
Persuasive and confident communicator, able to represent the business benefit of SEO to even non-technical teams.
Ability to influence is critical to success in this role.
Jedi-level project management skills.
Experience leading cross-functional teams on SEO enhancements.
Hands-on experience driving SEO results in highly competitive markets, with 5+ years of in-house SEO experience.
Expertise with SEO toolkit, such as Google Analytics, Search Console, Moz, Conductor, Ahrefs, Majestic, BrightEdge, Google Webmaster tools.
Deep understanding of both code and content. Meaning, proven success driving both technical and content-based SEO at an enterprise scale.
Mastery of search ranking factors, algorithms and core SEO principles.
Familiarity with Agile methodologies and Adobe Experience Manager is ideal.
Experience managing workflow and overall performance of an external SEO agency.
Persuasive, data-driven communication style; strong presenter with a reputation for resolving problems.
MBA is a plus.
This is a full-time position located in Farmers Woodland Hills headquarters.
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.
Farmers Insurance is one of the 100 best companies to work for, according to Fortune magazine and “Great Place to Work” (Feb. 2019). Here, our employees set the tone, drive our strategy, dream of the future, and create world-class customer experiences. Our employees also help make Farmers one of the largest insurers of vehicles, homes and small businesses in the United States. If you want to make a positive impact on customers and communities, take a look at what working at Farmers could mean for you.