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Through the use of statistical modeling, data mining, and other best practices, the Marketing Analytics Specialist will provide quantitative analysis of marketing campaigns and initiatives. By leveraging a broad analytical skillset, the analyst helps to report Marketing results to the business.
Essential Job Functions
Maintain and develop appropriate analysis and statistical models for marketing evaluation.
Maintain and create performance reports to guide continuous improvement on direct mail and digital performance digital campaigns.
Ensure consistent testing and analysis with proper test design on performance marketing campaigns (i.e. direct/digital marketing).
Performs queries and stored procedures against databases, DB2, SQL Server and MS Access Delivers ad-hoc data requests.
Understand internal clients' objectives (direct marketing and performance digital), processes, and products in order to make educated recommendations on changes to campaign approaches.
Perform data mining/exploration of internal and external data sources to be used in statistical modeling.
Maintain project tracker for communication with clients.
High school diploma or equivalent required. Bachelor's degree preferred in marketing, business, statistics, or related field, or equivalent combination of education and experience.
Minimum 2 years' experience developing reports and analyzing information for presentation.
Professional Statistical/mathematical modeling experience preferred.
Experience with Google Analytics preferred.
Special Skill Requirement
Strong communication and analytical skills Proficiency in SQL and familiarity with R, SAS, Python, or similar statistical software preferred.
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce.