Digital Go To Market Specialist

Job Description

  
We are Farmers! 
  
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today! 
  
Job Summary 
  
As a key member of the Go-to-Market team, the Digital Go-to-Market Specialist will
  • Lead efforts to accelerate agent digital adoption and advocacy
  • Assist in the management of customer-facing marketing initiatives that help drive engagement with online self-service
  • Effectively manage Digital's inventory of promotional real estate
  
Essential Job Functions 
  
The primary responsibilities of this opportunity are as follows:
  • Drive agent awareness and evangelism of digital tools through effective training and communication
  • Serve as the voice of the agent to inform product refinements and enhancements
  • Manage owned asset strategy, supporting enterprise initiatives that require digital shelf space
  • Partner with internal communications to drive visibility of go-to-market activities across the broader organization
  • Assist in the development and execution of compelling marketing campaigns, collaborating with product and channel leads, internal creative teams, and other key stakeholders
  • Maintain Digital's go-to-market calendar, contributing to Enterprise Marketing's master project calendar
  • Participate in monthly go-to-market reviews with product team to stay up-to-date on product roadmap and potential marketing opportunities  
Education Requirements 
  
  • High school diploma or equivalent required.
  • Bachelor's degree preferred in business, finance, or related field preferred, or equivalent combination of education and experience. 
  
Experience Requirements 
  
  • Minimum 3 years of digital marketing experience, with some focus on go-to-market strategy and execution.
  • Minimum 1 year of experience managing vendor relationships and corporate partnerships    
  
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce. 
 

Schedule: Full-time

Job Posting: 06/12/2019