Sr. Web Analyst

Job Description

We are Farmers! 
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world. Start your career at Farmers today! 
Job Summary 
The Senior Web Analyst position will play an important part in optimizing the customer experience on all customer facing websites. The individual will be responsible for monitoring customers' behavior across,, and mobile apps. They will identify areas for improvement, communicate changes in performance to key stakeholders and make actionable recommendations for site or experience improvements. 
Essential Job Functions 
  • Work with stakeholders in the marketing department to define KPI's and create custom reports and dashboards.
  • Present reports/findings and become a trusted digital analytics advisor to the organization.
  • Incorporate customer and competitive data to further support findings.
  • Work with large datasets using data analysis tools such as Excel, Access, Tableau and SQL to incorporate multiple datasets together including daily, weekly, and monthly monitoring of reports/dashboards.
  • Monitor website traffic and draw conclusions on site availability and performance as it relates to overall health and maintenance of site and scope the impact of business and website changes/forecast the impact of future changes.
  • Work with IT Department to maintain tracking code.  
Education Requirements 
  • High school diploma or equivalent required.
  • Bachelor's degree preferred in business, math, statistics, computer science, or similar field. 
Experience Requirements 
  • 5 years of experience in an analytics focused role. 
Special Skill Requirement 
  • Proficient in using Web Analytic Tools (i.e. Coremetrics, Omniture, Google Analytics, etc.) required.
  • Strong communication skills; able to clearly communicate and present findings/recommendations to team members and senior management.
  • Ability to create advanced reports in Excel. Strong technical skills in web analytics and tag management.  
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce. 

Schedule: Full-time

Job Posting: 06/20/2019