Visual Designer IV

Job Description

We are Farmers! 
Join a team of diverse professionals at Farmers to acquire skills on the job and apply your learned knowledge to future roles at Farmers. Farmers Insurance also offers extensive training opportunities through the award winning University of Farmers named by Training magazine amongst top 10 corporate training units in the world.

Want to learn more about our culture & opportunities? Check out and be sure to follow us on LinkedIn!

Job Summary 
Creative Services is Marketing's in-house design team. The Visual Designer IV is responsible for crafting “on-brand” and “on-strategy” creative in support of marketing and advertising across mobile, digital, social media, print and more. The designer serves as a strategic partner within Marketing providing integrated marketing and advertising by producing print, digital, interactive, animation and video assets. With a customer-centric mindset, the Visual Designer understands the intersection between design, strategy, business and marketing to bring our brand story to life. This position will conceptualize and create go-to-market creative for marketing and communications.  
Essential Job Functions  
  • Create motion design for advertising, animated videos, show openings, transitions and compelling informational graphics for marketing and communications. Use post-production color grading and compositing techniques for final output.
  • Create Interactive design concepts with UX/UI best practices to support digital UX team. Develop user flows and wireframes when needed. Identify new opportunities to elevate our brand in the digital space, staying up to date on best practices.
  • Introduce trends and exemplars across a variety of emerging technologies like VR and AR. Designing prototyping and evaluating innovative technologies relevant to marketing.
  • Design high-end animated digital advertising, landing pages, social media and content marketing campaigns. Uses visual storytelling and motion design to bring brand story to life. Shoot or source photography, video or illustration to produce creative.
  • Shape the visual identity of Farmers Insurance across multiple touch points with illustration, photography, iconography, presentations, mobile, web, cinematography and print design. Use creative brief as a discussion point. Manage deliverables according to relevance, schedule and budget. Marketing assets also include digital ads, landing page designs, site graphics, social media graphics, printed collateral, event graphics, presentations and more. Contribute to the evolution of the website design, customer experience, and brand story.
  • Develop photographic assets by sourcing or shooting lifestyle photography unique to our brand. Leverages photography throughout creative assets. Critical eye for post-production techniques in retouching, color correction and exposure control.
  • Collaborates with creative director, design manager, brand, legal, integrated marketing functions, business units, legal and agency partners.
Education Requirements 
High school diploma or equivalent required. Bachelor's degree preferred. 
Experience Requirements 
  • 5 years of work experience in a related field with roles of increasing responsibility also required
  • Strong background in visual and brand design, with integrated marketing experience
  • Proven competency in digital workflow for mobile, web, advertising and video formats using Adobe Creative Suite
  • Advertising experience using HTML5 or similar animated Ad-creation tools
  • UX/UI and prototyping skills
  • Fluent in Adobe After Effects to produce Motion graphics, post-production and video animation. (3d knowledge - a plus)
  • Excellent multi-tasker able to work on multiple projects simultaneously and while meeting strict deadlines in a cross-functional environment. Attention to detail in all aspects of design and production.
  • Excellent verbal and written communications skills
  • Ability to work independently, manage ambiguity, and make decisions with limited supervision
Farmers is an equal opportunity employer, committed to the strength of a diverse workforce. 

Schedule: Full-time

Job Posting: 10/11/2019